About LAVERTU

LAVERTU Cosmetics

Lavertu has been a symbol of timeless beauty and craftsmanship since 1985 – where heritage and innovation meet, and beauty is created with care.

Founded by visionary Fred van Wolffelaar, Lavertu unites art and science to develop makeup that enhances natural beauty while respecting the skin.
From hand-drawn designs to collaborations with leading laboratories, Fred’s eye for detail laid the foundation for a brand synonymous with creativity, quality, and precision.

His legacy lives on through the second generation, who continue Lavertu with the same passion and dedication – faithful to the values on which the brand was built.

At Lavertu, beauty is more than appearance.
It’s about how something is made, how it feels, and how it cares.
Our mission is simple: to create luxurious makeup that is thoughtful in formulation, effortless to use, and gentle on the skin.

Innovation lies at the heart of everything we do – from high-quality, skin-friendly ingredients to refillable packagingthat contributes to a more sustainable future.

The signature Lavertu style – with organic shapes, minimalist packaging, and calming blue-grey tones – reflects our balance between timeless elegance and modern sophistication.

As we look ahead, Lavertu continues to evolve with fresh ideas, without losing sight of its origins.
Because for us, beauty is not a trend – it is an expression of care, intention, and timeless self-expression.