At Lavertu, beauty goes beyond appearance — it is about how it is made, how it feels, and how it cares. Discover our story, our heritage and the values that shape every product we create.
Our Philosophy
Lavertu is a celebration of creativity, craftsmanship and thoughtful design. Since the very beginning, we have believed that makeup should not only enhance beauty, but also elevate the everyday through elegance, comfort and intention.
Every Lavertu creation is shaped by this philosophy: refined aesthetics, a focus on comfort and an appreciation for timeless beauty.
Our Origins
Founded in 1985 by Fred van Wolffelaar, Lavertu began with a simple yet powerful belief: beauty should feel intentional and thoughtfully made. Before starting Lavertu, Fred worked in cosmetic distribution, gaining insight into how products were developed — and how they could be improved.
Determined to bring more soul, design and detail into cosmetics, he began developing Lavertu independently. His early sketches shaped the brand’s first identity, including the iconic Terre de Soleil compact — a symbol of artistic instinct and the foundation of Lavertu’s enduring values.
A Family Legacy
Today, the second generation continues this legacy with the same dedication to quality and design. Led by Raymond, Roxanne and Hedwig, Lavertu remains committed to creating makeup that feels elegant, comforting and thoughtfully crafted.
Our mission stays unchanged: to create beauty that elevates daily routines while remaining accessible to all.
Product Experience
Every Lavertu product blends rich pigments with carefully selected ingredients designed to soften, support and enhance comfort throughout the day. The result: luxurious textures, beautiful wear and formulas that feel good on the skin.
We believe that high-quality, skin-supportive beauty should be available to everyone — without compromise.
Innovation & Development
Innovation has always been at the heart of Lavertu. We collaborate with leading manufacturers in Italy, Spain and Taiwan — laboratories known for scientific expertise and advanced technologies. These partnerships allow us to create refined formulations that balance performance with skin comfort.
Our packaging reflects this same commitment: contemporary, elegant and increasingly mindful of environmental impact. The launch of our refillable foundation highlights our ongoing effort to create beauty with responsibility and care.
Worldwide Presence
Over the years, Lavertu has grown into an internationally recognized beauty brand, embraced by customers around the world. Our products are available in more than 600 beauty salons, drugstores and hair salons, over 700 pharmacies, multiple international distributors and selected airline retail assortments.
Wherever Lavertu is found, it becomes part of everyday rituals — elevating beauty with ease and intention.
What We Stand For
Lavertu creates beauty that feels elevated yet effortless. Makeup crafted with intention, shaped by heritage and designed to support the natural beauty of everyone who wears it.