The Story Behind Lavertu

Founded by Fred van Wolffelaar with the belief that beauty should feel as good as it looks, Lavertu has always focused on creating products that combine performance, comfort and thoughtful design.

Today, as a family-owned beauty brand led by the second generation, we continue this vision with an even stronger focus on caring formulas, innovative packaging and effortless beauty routines. We believe makeup should not only enhance beauty, but also feel comfortable, intuitive and enjoyable to use every day.

Working alongside leading cosmetic manufacturers in Italy, Spain and beyond, we develop products that balance performance, quality and care. From nourishing ingredients to refillable solutions and easy-to-use packaging, every detail is
thoughtfully considered.

Today, Lavertu is enjoyed by customers around the world. Yet despite our growth, our philosophy remains unchanged. We believe beauty is about more than products. It is about confidence, comfort and enjoying the small moments of self-care that help you feel your best every day. That is why we strive to create not only beautiful products, but also a brand experience that feels personal, caring and genuinely supportive.

We believe beauty should never feel complicated. Every Lavertu product is designed to bring comfort, confidence and a little moment of self-care to your everyday routine. — Lavertu