Over Lavertu

Lavertu has been a symbol of enduring beauty and craftsmanship since 1985 — where heritage meets innovation, and beauty is made to care. Founded by visionary Fred van Wolffelaar, Lavertu blends artistry and science to create makeup that enhances natural beauty while respecting the skin. From hand-drawn concepts to collaborations with leading laboratories, Fred’s meticulous approach set the tone for a brand defined by creativity, quality, and attention to detail.

His legacy remains at the heart of Lavertu today, carried forward by his children, Raymond and Roxanne. With the same passion and precision that shaped the brand’s beginning, they continue to grow Lavertu while honoring the values it was built on.

At Lavertu, beauty is never just about appearance — it’s about how it’s made, how it feels, and how it cares. Our mission is simple: to create luxurious makeup that’s thoughtful in formula and effortless in use. Innovation is at the core of everything we do, from high-performance ingredients to refillable packaging that supports a more sustainable future.

The brand’s iconic design language — with organic curves, minimalist packaging, and a calming blue-grey palette — reflects Lavertu’s signature balance of timeless elegance and modern refinement.

As we look ahead, Lavertu continues to evolve with bold innovations while remaining grounded in its origins. Because for us, beauty is not a trend — it’s a reflection of care, intention, and timeless self-expression.